Your questions answered
FAQ
We work with actors, directors, musicians, writers, producers, presenters, entrepreneurs and founders throughout the entertainment industry, from Oscar winners, to emerging talent. We understand the nuances of the creative industries and how they work, gaining first-hand knowledge in film PR, music management and talent handling.
You will always have a dedicated, pro-active PA who reports into you, and stays one step ahead, to ensure the smooth running of your operations. In addition to your PA, we offer behind the scenes assistance during those busy periods, when you really do need someone in three places at once.
We’ve nurtured long-lasting client relationships over many years. While not every client needs a full time PA, we’ve been able to provide flexible, on demand PA support, getting to know each of our clients and understanding their individual needs. We switch off but we are PAs who never log off and are always just a WhatsApp message away.
We have over 40 years’ collective experience working in all areas of the entertainment industry, from film PR to music management to talent handling. We understand the nuances of the creative industries and how they work, using our knowledge to benefit our clients.
As a tight-knit team of entertainment industry specialists, we are always looking to widen our circle. Read more about what it’s like behind the scenes at Crucial PA, and get in touch to tell us more about you.
We’re a personal assistant and lifestyle concierge service for individuals in the entertainment industry, offering flexible, seamless and discreet PA support
OUR SERVICES
Freedom to focus on you
YOUR PERSONALISED PA SERVICE
You take centre stage while we look after everything behind the scenes
RELIABLE & STRESS FREE
PAY FOR WHAT YOU NEED
We give you stress-free PA support to suit your budget and schedule. You only pay for the hours we work, without the need for a retainer. We’re there when you need us and when you don’t, we’ll be on stand-by ready to pick up where we left off.
WITH YOU ANYTIME, ANYWHERE
Our service is tailored to fit in around your schedule. Whether you need support on location, during a tour, at home or in the office, we adapt to you. We’re London based with a global reach, so our flexible approach enables us to support creatives anywhere they need us.
DEDICATED PERSONAL EXPERTISE
Using our industry knowledge, and black book of contacts, we get your tasks completed discreetly and efficiently. Attuning to your individual needs, we keep you and your team updated, ensuring everyone is informed, aligned, and working together for you.
We take care of your crucial tasks so you’re free to create
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OUR CLIENTS
Working with industry leaders
There aren’t enough words to describe the incredible help and order Tanya brings to my professional life. From her exceptional diary and organisational skills to her seemingly endless connections to trade and travel experts (not to mention her handling of accountants!) Tanya has been fantastic in helping me streamline my life and maximise my productivity.
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Matthew Orton, Script Writer and Producer
